No-BS guides to Core Web Vitals, AI optimization, and making your site faster. Written by humans who've actually done the work.
New & Essential
Stop optimizing for 2010. ChatGPT, Perplexity, and Claude are the new gatekeepers. Learn how to make your website a magnet for AI bots with technical GAIO strategy.
Read the guide
We tested PageSpeed Insights, GTmetrix, WebPageTest, and more. Here's which tools actually help you fix LCP, CLS, and INP.
Read more
When DIY fails and it's time to call in a pro. What to expect, what it costs, red flags to avoid, and the right questions to ask.
Read more
Your LCP is probably slow because of one image. Here's every fix from fetchpriority to CDN config with real code examples.
Read more
Images without dimensions, late-loading ads, font swaps. Here's every cause and fix for Cumulative Layout Shift.
Read more
INP replaced FID and broke a lot of passing scores. Here's how to break up long tasks, defer scripts, and fix slow interactions.
Read more
WP Rocket settings, Elementor tricks, WooCommerce image fixes, plugin audits. The complete WordPress performance guide.
Read more
Forget the 47-page whitepapers. Here's what actually matters for your Google rankings — LCP, CLS, and INP explained like you're a human.
Read more
Your hero image is 3MB and it's killing your LCP. Here's how to shrink it to 100KB without making it look like a 2003 flip phone photo.
Read more
That innocent-looking analytics.js file is blocking your entire page from loading. Here's how to use defer and async to fix INP and LCP.
Read more
Why load 47 images when users only see 3? Save bandwidth and improve LCP by loading images only when users actually scroll to them.
Read more
Web fonts are the silent LCP killer. Preload, swap, size-adjust, and the variable font cheat code in one place.
Read more
Time to First Byte burns half your LCP budget before render starts. Cut it with CDN, caching, HTTP/3, and edge functions.
Read more
Inline what your hero needs, defer the rest. The 14 KB rule, the media print swap, and the auto extraction tools that work.
Read more
Audit, defer, partytown, lazy load. The full 2026 playbook for taming GTM, Meta Pixel, chat widgets, and ads.
Read more
preconnect, preload, fetchpriority, Speculation Rules. When each helps, when each hurts, and how to audit yours.
Read more
4x CPU throttling, viewport CLS, srcset failures, touch event INP. Why mobile and desktop scores diverge and exactly how to fix the gap.
Read more
App-injected scripts, Dawn theme lazy-loading your hero, predictive search JS. The no-dev fixes and the Liquid code fixes in one place.
Read more
Lab vs field, real browsers vs emulation, the score that Google actually uses. Which tool tells the truth and when to ignore which number.
Read more
FID only measured your first click. INP measures every click, every tap, every keystroke. Here’s what changed and how to fix it.
Read more
next/image priority prop, next/font for zero CLS, RSC vs client components, dynamic imports. Every App Router performance pattern explained.
Read more
CrUX API, Lighthouse CI GitHub Actions, web-vitals + GA4 RUM setup. Free monitoring options and paid tools honestly compared.
Read more
Dynamic price CLS, add-to-cart INP, hero product image LCP, variant selector slow re-renders. Platform-specific fixes for Shopify, WooCommerce, and Magento.
Read more
Cache First, Network First, Stale While Revalidate. Complete Workbox setup turning repeat-visit TTFB from 800ms to 50ms.
Read moreNo signup. No install. Just click and go.
See layout shift happening in real time. 5 shift scenarios with before/after code fixes. The fastest way to understand your CLS problem.
Open ToolDrag to bookmarks bar. Click on any page. Instantly highlights your LCP element with timing, tag name, and fix recommendations.
Get BookmarkletFind every third-party script on your page. See the size, load time, INP impact, and category. Know exactly which ones to defer.
Run AuditUpload any image. Get estimated WebP savings, LCP improvement in milliseconds, and the exact HTML code to implement it correctly.
Upload ImageEnter any URL. Get real field data from Google’s CrUX dataset. Generate an embeddable badge showing your live LCP, CLS, and INP scores.
Generate Badge