Free Tool

Image Optimizer

Upload any image to get a real WebP version — converted and ready to download instantly. See actual byte savings and your estimated LCP improvement.

📷

Drop an image here or click to upload

JPEG · PNG · GIF · WebP · Converted entirely in your browser — nothing uploaded anywhere

Why Image Format Matters for LCP

Your hero image is the LCP element on over 70% of pages. Every byte saved = milliseconds off your LCP. On a 4G mobile connection (10 Mbps), saving 200KB saves ~160ms of load time.

FormatTypical Size (1200×630)Browser SupportVerdict
JPEG180–350KBUniversalOK fallback
PNG400KB–1.5MBUniversalOnly for transparency
WebP80–160KB97%+ browsersUse this
AVIF50–90KB~90% browsersUse with WebP fallback

Hero Image Checklist

✓ fetchpriority="high"

Tells the browser to prioritize your hero image above everything else. Biggest single LCP win available.

✓ Set width & height

Browser reserves space before image loads, preventing layout shift (CLS).

✗ Remove loading="lazy"

Lazy-loading your hero image delays LCP by 500ms+. Only lazy-load images below the fold.

✓ Add <link rel="preload">

Tells the browser to fetch the image as early as possible — before CSS even loads.

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